Target Case Competition Winner

The Target marketing competition, sponsored by the Target Corporation, is intended to help undergraduate students hone their analytical, problem-solving and teamwork skills by proposing solutions to a real-world business challenge.

I have participated in the with three other members, and it was held by the Target Corporation. The case of the competition was how to improve the Target’s merchandise so that it can remain competitive in the home industry. I was in charge of developing price and product strategies for our marketing proposal.

I did research for home products of Target’s competitors and the current market trend in the home industry. With hard work of each member and creative ideas based on solid research, my team won the competition and was awarded $3000. During the competition, I managed to further improve my knowledge and marketing skills gained through my education.

You will see my strong research and analytical skills will contribute to discovering hidden value in the market and providing invaluable information to the clients. Moreover, this internship will be a great opportunity for me to gain hands-on experience and become a future asset to the company.